AC NIELSEN’S #1 RANKED ITEM IN THE ENTIRE
17,000 SKU DRY SEASONING CATEGORY ! ! !
(AC Nielsen Item Rank Report - Seasoning-Dry, West Region $2 MM / 52 weeks ending 08/04/12)
WHAT IS TAJIN ?
Tajin is the leading Fruit Seasoning in Mexico and in the US. It’s the perfect blend of chili powder, lime juice & salt, which Mexican consumers traditionally use on fruits & vegetables, beverages and whatever !.
Ta j i n m a k e s e at i n g anything fun by boosting the flavor.
TOP REASONS TO BUY TAJIN ?
-Tajín INCREASE PRODUCE AND BEVERAGE SALES
Tajín provides free racks to stores. Produce and Beverage Managers identify strategic produce placement to increase sales and interest to the entire category !
-Attract Hispanic Consumers with #1 Mexican Brand:
Tajín has been, by far, the leader and most recognized brand of powdered seasoning in Mexico. 21 million Mexican consumers now live in the U.S.A. and are very loyal to the national brands they grew up eating
-Superior quality surpasses other powdered seasonings:
Clients prefer it because of its one-of-a-kind _avor that improves the taste of produce, snacks and beverages and for its high quality and ingredients, Tajín it feels good to your stomach.
It helps clients save money otherwise spent on salt and lime.
-Crossover opportunities to non-Hispanic consumers:
The difference in quality is so noticeable, in fact, that a growing number of non-Hispanic consumers select Tajín over the others powdered seasonings. Tajín also enjoys signi_cant sales among non-Hispanic consumer living in the United States who will never eat or drink the same again !.
WHERE IS TAJIN PLACED ?
In the Produce Department adjancent to tropical and citrus fruit, and helps increase sales and interest to entires category !.
Tajín is also placed in bowls of fresh cut fruit with 0.2 oz. packets.