AC N I E L S E N ’ S # 1 R A N K E D HAIR GEL BRAND
Per AC Nielsen Company Scan Track Data Report
Brand Sales per Point of Distribution, South & West Region 52 weeks ending July 9, 2011
WHAT IS XTREME GEL ?
Wet Line Xtreme Gel is now a _xture in markets throughout Mexico, the United States, the Caribbean, Central America and the Andean countries. Wet Line Xtreme Gel had 4 di_erent lines of gel: One of each family member: XTREME PROFESSIONAL, XTREME REACTION and XTREME KIDS, and the new XTREME MULTI-PROTEIN focused on the Afro-American market.
TOP REASONS TO BUY XTREME ?
Superior quality surpasses common hair gel brands.
AC Nielsen #1 Brand Ranking Sales per Point of Distribution South & West Region
The Nielsen Company scan track data, 52 weeks ending July 9, 2011
Attract Hispanic Consumers with #1 Mexican Brand:
Wet Line Xtreme Gel has been, by far, the leader and most recognized brand of Hair Gel in Mexico with 35% market share and also enjoys a 48% share in Puerto Rico. Additionaly, Xtreme Gel is the #1 Hair Gel in Honduras and Nicaragua and maintains an important presence in Venezuela, Dominican Republic, El Salvador, Costa Rica and Guatemala.
Crossover opportunities to non-Hispanic consumers:
Xtreme has a Multi-protein Hair Gel that contains three proteins focused on the Afro-American market.
Innovative shaped packages attracting Hispanic and non-Hispanic clientele.
Wet Line Industries is the biggest Hair Gel producer in the world.